How to achieve Perfect skin at home

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You don’t always need a team of therapists or expensive machines to get great skin these days. We’re breaking down a few treatments of the ultra-rich and how you can achieve the same results at home with one of our GLITZ MAKEUP TECHNOLOGY tools.

1. In Beverly Hills, you can spend between $500-$2000 on platelet-rich plasma injections and micro-needling in a high-end plastic surgery clinic. Celebrities love them! However, you can get close to these results at home with a derma pen serum injector like our HYDRA. It is totally wireless and a fraction of the cost. The only thing you’ll miss is the chance for a selfie with your favourite celeb!
2. For those who aren’t too keen for a ‘Vampire facial,’ electric micro-needling is an option for bouncy, healthy-looking skin. If you want that Hollywood glow,  Healthline says, “Microneedling may cost anywhere from $200 to $700 per session.” Well, if you’re not ready to book your flight just yet, try using our MAGIC GLITZ derma pen to reduce signs of ageing, plump your skin and reduce discolourations from home.
3. Lastly, if you want a simple but beneficial treatment, you might prefer a basic derma rolling session. They’re not too expensive anywhere, even in Beverly Hills. But you’ll need around 6 to 8 sessions to see the best results. Or, if you don’t fancy the drive to a clinic, you might consider trying one at home, like our BABY FACE derma roller. Check out useful guides; like this one, on how to derma roll your way to softer, more springy skin.

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As we all adapt to the global changes sparked by the Covid-19 crisis, we’re having to make some changes. Since many of us are going out less and working from home more (or exclusively), visits to drugstores and beauty supply retailers have dropped dramatically. However, one place we have been investing in -as consumers- is in-home beauty. In fact, we’re all watching a shift in buying patterns as in-home beauty becomes the new normal.

 Economic Impact

According to McKinsey, “Zalando, Europe’s largest fashion and lifestyle e-commerce marketplace, reported a boom in pampering and self-care beauty categories, including candles, aromatherapy, and detox products; sales of skin-, nail-, and hair-care products were up 300 percent, year on year. That is consistent with results from Amazon, for which most makeup sales in the United States are showing slight declines, compared with the same month in 2019, while sales for nail-care products (218 percent), hair [colouring] (172 percent), and bath-and-body products (65 percent) are way up (Exhibit 5).” That’s notwithstanding the rush to invest in clean beauty products that are not only cruelty-free and ethically sourced but have a longer ingredient shelf life than original iterations.

So what’s driving this change and will it last? Primarily, three factors are at play here: lack of access, a shift in priority and safety concerns.

Lack of Access to Professional Services

In the spring, most of the western world shut the doors of all close-contact service providers. Haircuts, waxing, facials and nail treatments became impossible to source overnight. That forced the hand of many consumers… either learn how to carry out these treatments in-home or go without. From the sales figures of in-home beauty and self-care products, we can see many people chose the DIY option. This is likely to continue -to some degree- as consumers recognise the economic benefits of doing these treatments themselves.

Shifting Makeup & Beauty Priorities

Prior to the worldwide lockdowns, daily grooming to a high standard was a necessity. But as more of us continue to work from home for the foreseeable future, priorities change. Sharp, tapered fades and clean faces have been replaced by longer cuts and scruff for men. No longer is a ‘full-beat’ face a corporate female requirement. More women are opting to skip a full face of makeup in favour of a more natural look that focuses more on healthy skin. This is also likely to continue as many low-maintenance converts adopt this approach for the longterm.

General Concerns Over Safety & Hygiene

Lastly, we’ve all become more concerned about our own safety and the safety of others. As masks become compulsory in most countries, the message is clear. We need to adopt more hygienic lifestyles. According to the BBC, “despite many hurrying to sort their barnet out, with one salon reporting 50,000 calls to their appointment line in an hour, the BBC has spoken to some who say they’d prefer to stick with their home haircuts from lockdown.” It’s reasonable to assume many people will have the same attitude towards any close-contact service for years to come, despite loosened restrictions.

Thankfully, at GLITZ we’ve been designing beauty and skincare tools for the ‘new normal’ consumer since our inception. We’re delighted we’ll be able to help millions more people take control of their beauty routines from the comfort and safety of their own homes. If you’d like to know more about our unique line of beauty tools, please get in touch.

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